Tourism and Hospitality Marketing case study Essay

Tourism and Hospitality Marketing case study - Essay Example As a result, most of the entrepreneurs in this recent age desire to cope with the changing needs and requirements of the customers as well as marketing ideas. Nowadays, social media or online marketing is used for attaining the products and services of their choices. It is mainly due to the high craze for information technology within the target customers of the recent age. So, it is accepted as the most vital way of promoting any product or service of any organisation. Thus, from this it may be analysed that each and every generation or age group presents a unique style, experiences, values and demographics, thereby offering a high level of influence on the buying behaviours (Pires, 2006). In this regard, most of the companies of this age are targeting to approach multi-generational consumers so as to understand their behaviour and demands. Multi-generational or generational marketing acts as the practice of understanding the needs, style, values and behaviours of individuals within one or more than one particular group. This is done by the entrepreneurs or marketers to analyse the demands of the consumers, tailored according to their age groups. By doing so, a specific segment of customers is focused on by the organisation entirely based on the demographic and psychographic factors. As a result, the total sales of the organisation might be increased and result in amplification of its profitability and ROI in the long term. Concurrently, positioning of brands in the minds of the customers of an organisation might be effective. Consequently, the brand image and reputation might also be enhanced to a significant extent, which is extremely essential to sustain in the long run (Williams, 2006). Hence, due to these above mentioned advantages, the generational approach is adopted marketing in this recent age so as to remain competitive in the market among other rivals. At the same time, the level of reliability and trust within the minds of the customers also enhanc es, resulting in reduction of the switch-over rate. However, the generational approach to marketing comprises certain disadvantages as presented below. Always interested in the technologically advanced products or services The interest rate or demand for a particular product or service is extremely short term based Not at all loyal to the brands or the product lines of an organisation Switch-over rate is extremely high Highly influenced by word of mouth that is short-termed Highly influenced by friends’ or peers’ views and ideas Desires to experience innovative products and services of different organisations Therefore, due to all these disadvantages mentioned in the above paragraph, it may be inferred that the generational marketing approach is both advantageous and detrimental for an organisation in the long run (Cho & Woods, 2006). Answer 2 Sydney is the capital of the state of New South Wales, Australia. It is one of the most populous cities within Australia. It is located on the south eastern coast of the Tasman Sea. Sydney comprised a population of approximately 4.6 million in 2010. Besides, the city of Sydney also experiences a pleasant climate with a mild winter and warm summer along with frequent rainfall throughout the year. For this reason, the city remains cool in the entire year presenting a very good atmosphere to the

Shopping consumerism researsh Essay Example | Topics and Well Written Essays - 1000 words

Shopping consumerism researsh - Essay Example It has popularly grown over recent years, mostly because customers find it easy and convenient to negotiate shops from the comfort of their home or office. One of the most persuading factors about online shopping, mainly during holiday seasons, is that it reduces the need for waiting in long lines or searching from store to store for an item. In shopping malls, traditional shoppers peruse through the displays and aisles to find what they want, sometimes finding products that they were not even seeking. Online shoppers tend to use search engines to find products or product categories. Online shopping will be increasingly based on the shop knowing more and more about the individual shopper. Therefore, we’re going to see the online shopping experience be based more and more on automatically displaying products that the shopper is known to like (Chuanlan 2007). It is easier to shop over the internet. I have tried it a lot of times, and I know why I say so. According to (Elmer 2012), consumer information, which in online shopping is in the internet, plays a vital role in diminishing the spheres of sales, production, and distribution. The internet offers a wider platform for sellers to market and advertise their products, and for consumers to view, select and purchase whatever they are interested in. The most fundamental aim of Internet shopping is to cause an improvement on the customer and vender services. It upholds the details of addition of new customers, product receipts, product deletion and updating, and customer payments. Internet shopping also stocks up details of invoices generated by consumers and their payments, including details of payment such as credit card. In online shopping, customers find a merchandise of interest by paying a visit to the retailer’s website directly or by performing a search among optional vendors with the use of a shopping search engine. Once a

Shopping consumerism researsh Essay Example | Topics and Well Written Essays - 1000 words

Shopping consumerism researsh - Essay Example It has popularly grown over recent years, mostly because customers find it easy and convenient to negotiate shops from the comfort of their home or office. One of the most persuading factors about online shopping, mainly during holiday seasons, is that it reduces the need for waiting in long lines or searching from store to store for an item. In shopping malls, traditional shoppers peruse through the displays and aisles to find what they want, sometimes finding products that they were not even seeking. Online shoppers tend to use search engines to find products or product categories. Online shopping will be increasingly based on the shop knowing more and more about the individual shopper. Therefore, we’re going to see the online shopping experience be based more and more on automatically displaying products that the shopper is known to like (Chuanlan 2007). It is easier to shop over the internet. I have tried it a lot of times, and I know why I say so. According to (Elmer 2012), consumer information, which in online shopping is in the internet, plays a vital role in diminishing the spheres of sales, production, and distribution. The internet offers a wider platform for sellers to market and advertise their products, and for consumers to view, select and purchase whatever they are interested in. The most fundamental aim of Internet shopping is to cause an improvement on the customer and vender services. It upholds the details of addition of new customers, product receipts, product deletion and updating, and customer payments. Internet shopping also stocks up details of invoices generated by consumers and their payments, including details of payment such as credit card. In online shopping, customers find a merchandise of interest by paying a visit to the retailer’s website directly or by performing a search among optional vendors with the use of a shopping search engine. Once a

Shopping consumerism researsh Essay Example | Topics and Well Written Essays - 1000 words

Shopping consumerism researsh - Essay Example It has popularly grown over recent years, mostly because customers find it easy and convenient to negotiate shops from the comfort of their home or office. One of the most persuading factors about online shopping, mainly during holiday seasons, is that it reduces the need for waiting in long lines or searching from store to store for an item. In shopping malls, traditional shoppers peruse through the displays and aisles to find what they want, sometimes finding products that they were not even seeking. Online shoppers tend to use search engines to find products or product categories. Online shopping will be increasingly based on the shop knowing more and more about the individual shopper. Therefore, we’re going to see the online shopping experience be based more and more on automatically displaying products that the shopper is known to like (Chuanlan 2007). It is easier to shop over the internet. I have tried it a lot of times, and I know why I say so. According to (Elmer 2012), consumer information, which in online shopping is in the internet, plays a vital role in diminishing the spheres of sales, production, and distribution. The internet offers a wider platform for sellers to market and advertise their products, and for consumers to view, select and purchase whatever they are interested in. The most fundamental aim of Internet shopping is to cause an improvement on the customer and vender services. It upholds the details of addition of new customers, product receipts, product deletion and updating, and customer payments. Internet shopping also stocks up details of invoices generated by consumers and their payments, including details of payment such as credit card. In online shopping, customers find a merchandise of interest by paying a visit to the retailer’s website directly or by performing a search among optional vendors with the use of a shopping search engine. Once a