Letter of Interest Essay Example for Free

Letter of Interest Essay I wish to communicate my genuine and sincere enthusiasm to change the course of my instructing from eighth Grade Math to either sixth Grade Math or sixth Grade Social Studies. At the start, I might want to express my inclination to switch showing kids for sixth Grade Social Studies. For a long time I have been showing Math for center and secondary school kids. At this example in my life, I genuinely accept that I can all the more likely relate, impart, and pass on instructing with more youthful children, sixth grade kids specifically. I do feel that there is a requirement for more thought and a patient and sustaining instructor with more extensive viewpoint in taking care of fragile sixth grade kids who are likewise normally with limited ability to focus. As a mother myself of two little youngsters, I am certain that I have the characteristics to more readily accomplish this reason. As far as I can tell with eighth grade kids, I found this isn't the situation since they as of now state a feeling of autonomy. All the more significantly, I do love to show more youthful children that despite everything should be take care of in their training arrangement. Additionally, I am not open to showing eighth grade educational plan one year from now with the presentation of the new Math program of Connected Mathematics which is a takeoff from entire class instructor coordinated guidance. In spite of the fact that, I have most likely that I can experience and will better change in accordance with this new involved and self-disclosure program of guidance. Concerning my favored enthusiasm for training Social Studies for sixth grade kids, I can express indistinguishable reasons from with my enthusiasm for encouraging Math for a similar evaluation level. In any case, with social examinations, I am extremely eager to instruct in this field which is another circle totally not the same as Math which I have been educating for a long time. Despite the fact that I have not shown social investigations previously, I am sure that I am more than qualified whenever given the chance. I have experienced the educational plan on social examinations for sixth grade children and I thought that it was spurring and a commendable instructing try. I realize I have the energy and intensity to instruct social examinations for sixth grade kids. The change from instructing Math to Social Studies is an incredible change in demonstrating my educating abilities. Obviously, I am set up to show any subject and any educational program with my affection for showing small children. I trust it is noteworthy to specify that I am getting my lords in educational plan and guidance to facilitate my capabilities as an effective and able educator. I am trusting this letter important to change educating to sixth grade children will meet your good thought.

Explore the way Wilfred Owen and Sebastian Faulks present the physical and mental suffering of soldiers in the First World War Essay Example

Investigate the way Wilfred Owen and Sebastian Faulks present the physical and mental enduring of troopers in the First World War Essay Both Sebastian Faulks in his novel Birdsong and Wilfred Owen present enduring in troopers battling in the First World War in both physical and mental ways. They present the inconveniences that originated from regular everyday environments in the channels, the two of them present the genuine physical wounds delivered by the war and the eerie impact this has on them in the short and long haul. The two essayists present these things in a striking and strong style. The day to day environments in the channels were incredibly poor, wet climate prompted men living in profound mud and contracting channel foot. The warriors in the channels would have needed to live with consistent shellfire; this could bring about shell stun where the untiring barrage had eroded their nerves to the point of madness. We can see a case of this in Birdsong when Faulks is discussing the fitful blast of shells. We can see from the utilization of language here that Faulks identifies with the shelling as craziness. As though the uncontrollable blasts are the blasts as well as attacks of the men themselves. Owen likewise discusses the impacts of shelling in his verse. We can see a case of this in Dulce Et Decorum Est when Owen discusses an assault; expressing; Deaf even to the hoots, of gas-shells dropping delicately behind We will compose a custom paper test on Explore the way Wilfred Owen and Sebastian Faulks present the physical and mental enduring of officers in the First World War explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Explore the way Wilfred Owen and Sebastian Faulks present the physical and mental enduring of officers in the First World War explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Explore the way Wilfred Owen and Sebastian Faulks present the physical and mental enduring of warriors in the First World War explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Owens utilization of the word hard of hearing carries a feeling of incongruity to his composition. It shows that the ceaseless shelling has devastated them genuinely and truly as though there introduction to war has dulled their faculties. The two journalists present weakness in their works. The character Jack Firebrace is walking: Twice he snapped wakeful, acknowledging he had been strolling in his rest. Wilfred Owen presents a fundamentally the same as occurrence in the sonnet Dulc㠯⠿â ½ et dignity est: Men walked snoozing All went weak, all visually impaired; Drunk with weakness; hard of hearing. Apparently the debilitating life they lead has dulled their standard faculties to the degree of appearing inebriation. This is indicated again in Birdsong with a depiction of the character Wrayford: His developments had a fanciful quality, just as the air about him were thick and must be pushed gradually back. Faulks additionally presents the unclean way of life they were living; He thought of the smell of his garments and the unfaltering lice among the creases. Wilfred Owen additionally remarks on nature theyre in: ice will attach on this mud and us, shrinking numerous hands, puckering brows fresh (from the sonnet Exposure). Faulks and Owen present genuine physical mischief in an especially realistic manner, apparently to educate the peruser regarding the seriousness of the circumstance the officers were in. The two of them expound on casualties of gas assault, they expound on their wounds in detail. The impact of the gas is by all accounts that of consuming or rapidly dissolving the tissue that comes into contact with it. In Dulc㠯⠿â ½ et propriety est; And watch the white eyes squirming in his face, his hanging face like a demons tired of wrongdoing blood came washing from the foam tainted lungs. While Owen utilizes a likeness to portray the degree of injury continued, Faulks utilizes a direct correlation; he is clinical in his depictions. Faulks expounds on gas casualties in a French medical clinic; when they unplugged his dressings, liquid jumped from his tissue His body was breaking down as he lay there, similar to the individuals who held tight the wire going from red to dark before they disi ntegrated into earth leaving septic spores. They appear to need to sicken the peruser into acknowledgment and its successful. Sebastian Faulks creates probably the most upsetting physical circumstances believable; Brennan restlessly stripping a middle with no head. He caught it with two hands, hauled legless up from the hole, his fingers disappearing into buttered green tissue. It was his sibling. Faulks regularly expounds on physical wounds continued with such a conspicuous style however separated from in Dulc㠯⠿â ½ et dignity est Owen tends not to. This could be on the grounds that Owen had really observed such awful scenes and had gotten less touchy to them. The physical devastation may have gotten less huge thus he did exclude it in his sonnets. Or on the other hand maybe he stifled bloody recollections and subliminally abstained from expounding on them. Owen additionally composes of long haul wounds being supported yet is commonly substantially less realistic and makes a similar point in a subtler manner. In the sonnet Disabled Owen portrays how a warrior has been so genuinely harmed that he will never recapture great wellbeing: Hes lost his shading a long way from here, poured it down shell-openings till the veins ran dry. In the event that Faulks wished to pass on the power of a physical issue supported hed be bound to compose he thought of the gap in Douglass shoulder where he had squeezed his hand through nearly to the lung. Owen is by all accounts a progressively imaginative and inconspicuous author while Faulks appears to be increasingly evident and realistic. This may come about only on the grounds that Faulks is composing a novel and Owen verse. Owen may must be progressively imaginative to pass on a similar significance in less words. Verse being a consolidated passionate type of language. He utilizes allegories and analogies to assist us with comprehension without clarifying everything about. Anyway Faulks doesn't need to be as innovative and isnt as he composed a 500 and three page novel. To live under the outrageous conditions that the fighters do the two journalists clarify that the warriors develop mental protections. The capacity is developed to numb their feelings and adjust in order to have the option to adapt to seeing the passing of men regular, some of which were companions. Faulks clarifies how the procedure may happen utilizing his character Stephen Wrayford for instance he watched the heavy weapons specialists emptying shots into the lines of propelling Germans as if there was not, at this point any worth concurred to a progressively human life He became used to the sight and smell of torn human substance. Owen depicts a lot of something very similar himself, however by and by without the need of realistic portrayals; Dullness best comprehends the bother and uncertainty of shelling Their hearts stay little drawn. Can snicker among the withering concerned. Nor dismal, nor pleased, nor inquisitive at all By decision they made themselves insusceptible. (from the sonnet Insensibility). Faulks composed a prime case of this apathy: A kid lay without legs where the men took their tea from the cooker. They ventured over him. In the event that the troopers don't develop some enthusiastic safeguard instrument, at that point Faulks and Owen show that the warriors can't deal with pressure and it prompts passionate breakdowns. Owen attempted to depict what this breakdown/franticness is in The Chances; injured, slaughtered and prisner, all the part, the wicked parcel all overflowed with one. Jims distraught. I think he implies that to be crazy resembles being injured and to be your very own detainee mind. The two of them clarify how the frightful scenes send men along these lines from Birdsong; There was an arm with corporals stripes on it close to his feet, yet a large portion of the mens bodies had been blown into the clammy earth. Owen additionally reports of the eerie scenes hes seen in Dulc㠯⠿â ½ et decency est; In everything I could ever hope for before my powerless sight. He plunges at me, guttering, gagging, suffocating. Additionally in the Sentry: Always they should see these things; Batter of weapons and break of flying muscles. Faulks presents one of his characters being spooky. As the character is so tormented his psychological state is clearly genuinely influenced. He goes through two years peacefully; His life got dim and dainty, similar to a light that at any second be doused; it was loaded up with quietness. The two authors depict the madness brought about by life at the bleeding edge. They portray the disorientated and incapacitating manifestations. From the sonnet Mental Cases: Who are these? Why stay here in sundown? Wherefore rock they hanging tongues from jaws that slobthese are men whos minds the dead have violated. Faulks likewise shows the consequences of these breakdowns in the long haul with the character Brennan: Brennan started to talk once more, circling starting with one arbitrary memory then onto the next they put him in the insane asylum. They present to me this tea. My siblings great to me however. You ought to have seen the firecrackers'. This being a case of the crazy ramblings delivered. Faulks introduction of death is clearly far less delicate than Owenss. The passings introduced in Birdsong show up brisk and insignificant while Owen shows the inverse, being far sentimental and nostalgic. Commander Weir is one of the principle characters in the novel. We learn of his relationship with his folks, hello there sexual coexistence, his superstitiousness and his companionship with character Stephen Wrayford. We become personally familiar with him. Be that as it may, his passing is introduced out of nowhere and totally without empathy; An expert riflemen slug entered his head over the eye making trails of his mind circle out onto the sandbags of the parados behind him Owen presents passing impractically attempting to incite thoughtful sentiments. Move him into the sun-, tenderly its touch arose him once, At home, murmuring of fields unsown(Futility). Owens language broods a feeling of passionate strife. By his utilization of words like delicate he stresses his enthusiastic compassion toward this keeps an eye on death, comprehending delicacy. Owen alludes to home

Wunderdata

Wunderdata Wunderdata is a great startup in Berlin providing business intelligence tool to eCommerce companies.In this interview, Richard Neb and Mike Roetgers share the idea behind their business model. They also explain their competitive advantage and provide advices for avoiding mistakes for the first time entrepreneurs.Interviewer: Hi. Today we are in Berlin with Wunderdata. Richard and Mike, who are you, and what do you do?Mike: We are three founders who founded Wunderdata a year ago. We are basically developing business intelligence software for online shops.Interviewer: Please tell us a bit more about your background, what did you do before you started this company, and what made you switch from being an employee to starting your own company?Mike: I was a software developer for ten years. Actually when I was 17, I started doing a bit of freelance work, and at 18 I started my first startup. Back then I didn’t know it was a startup, I thought it was just this small company, and we had ve nture capital, even though I didn’t call it that. For the first some years we did music downloads with MP3s, it was back 2005, long before Apple did that. But when Apple switched to MP3s in 2007 we failed. Then I worked as an employee for some years until last year when we started Wunderdata.Interviewer: And you Richard?Richard: I’ve worked for four different online shops so far. Mike has also a lot of experience, and also Stefan who is our third founder, in ecommerce. And what we realized or the learning out of it was that it’s very important for online shops to work data-driven, but at the same time it’s very hard to work data-driven professional online tools because all the solutions in the market are either self-built or in enterprise field, both of which are very, very expensive, and it takes of time, several months, until you can deploy it to work. And it takes a lot of knowledge to work with it. Every developer can build some SQL queries, but to build a scalable, flex ible data solution is a whole other game. So what we realized there was that we could do it better, so we founded Wunderdata.Interviewer: Tell us about how the business model of Wunderdata works. Is it subscription or SaaS model? Tell us a bit more about what the software is really doing, what the data output looks like, and how you try to store the data in this data warehouse?Mike: What we do is we create a data warehouse for the individual customer, and we try to identify data sources for the customer, which are relevant. Of course the base level is the online shop in our case, and very important is web-tracking, like Google Analytics, or Web Track, or whatever. And then it’s often about getting all the different costs. Like if you have marketing, you want to know what you spent on Ad Words, what you spent on ZaNote, etc. and you want to know logistics costs, for example, returns, what you pay for pay for that and stuff like that. We bring all that together in one big data model and we connect everything with each other. So our big difference with a lot of other BI vendors is that we are not totally generic, but we know what data we have and what it means. It’s not like a number we know what it means and that’s where we interconnect it. Then we are able to do, for example, filter globally. I can look at a certain customer corporate and see what brands they bought, I can bring everything together, I can try to find correlation between different data, which you normally don’t look at together. So that’s the basic idea.Interviewer: Assuming you had all the clean data and access automatically to all the data sources, are there different types of data sources like Google Analytics, etc. is quite easy to extract, but maybe there is some other data, from like logistic quest, or specific other marketing or offline expenses that I generated that I might put in manually in the other system or so, so how do you extract this data and put it into the data wareh ouse?Mike: Of course we love APIs, so whenever it’s possible to get it through an API we get it through that. We can use direct databases access. If you have your open system, for example, we can connect directly to database if you allow us, and we try to find what we need. And we can also use spreadsheets, for example, so if once a month you give us payment correction cost on that spreadsheet, and we import it so we’re pretty flexible. As long as it’s structured data we can use it.Interviewer: But API or Quora or whatever, you will need to develop ones?Mike: Exactly. As soon as we have a new data source, we connect it and then we have it. It’s a bit more if it’s completely new data, like I can exchange Analytics with Web Track, that’s pretty easy, but if it is something new then we have to integrate into the other model and see where are our correlations and where do we need to put links, stuff like that. But normally it’s pretty fast.Interviewer: So it doesn’t take that much time?Mike: No, not a lot. A new API if we know the data it’s about a day or two. We have to integrate new models, maybe four or five days.Richard: But it’s only once and for the customer it’s always only a few minutes of effort.Interviewer: I am just thinking on the one hand you have this subscription model where you have something 200 to 1000 Euros a month, for example, and you are not charging for the individualization, and it takes three to five days, it’s additional cost you would have to incur that you need to cover a longer period that the customer’s paying you money.Richard: But what we saw in ecommerce especially that it’s a very homogenic market. 40% of all online shops are using Magenta, for example. More than 80% are using Google Analytics. So we don’t really have a lot of variance there.Interviewer: In terms of your distinction from other competitors, there are a lot of analytics software coming out over the last two or three years, what makes yo u unique?Mike: Because we specialize in ecommerce, we have prepared a huge amount of analysis and dashboards for you, so you don’t start with a white paper with nothing on it, rather you have a functioning system which you can just use. You just get your account and log in and you can work with it, not only the BI expert who knows all the data but also the intern, for example, can access to his parts that he needs and he just sees the KPIs which are important for him. That’s one thing. Then this global filtering, no one can do that except for the very generic SaaS systems, because it is so generic that you don’t know that this order has to do with this customer. And we know it’s an order from this customer, so we can do the link. You have to do that by yourself in a lot of systems, we can do it automatically. So we connect you, and it’s working, and it is 100% there.Interviewer: Nobody else is doing this kind of global metering?Mike: They all do a very generic system. Of c ourse if you have relational data, it’s pretty easy to match them. For example, Magenta is not very relational, there’s a lot of crazy tables, and if you put in a very generic system you have to do a lot of work in order to make it work. And with us it is different, because we understand Magenta, we understand the data model, we can just do it automatically.Interviewer: As I understand, you have different target groups you want to offer your services to, like startups such as Amorelie and Lesara. Are there any other specific criteria for selecting the target group?Richard: We can connect every shop or shop-like system which is transactional based. It doesn’t matter what you sell, shoes or events or something, everything will work. As to how big the customer is, it doesn’t matter whether it’s a startup or a big online shop, we can do it. Technologically we have a high speed database, but from the sales approach we are more targeting the smaller and not the enterprise field because there are a lot of big, strong players, and the sales cycle itself is just longer.Interviewer: How do you acquire those customers?Richard: We have different acquisition channels. One is very classical, it’s just direct sales, calling over the phone. One is content marketing, we’re trying out building educational content, especially what are the best KPIs for ecommerce, etc.Interviewer: Like a blog or…Richard: Yeah, kind of whitepapers, blogs, yeah. The third channel, which is interesting, which we are working on at the moment, are multipliers. For example, IT agencies, a lot of them asking us, because they already have ecommerce customers, they’re building the shop system for them, but they often get asked whether they can also build a business intelligence solution, but it’s a whole different field, it’s not their core competency, so it’s very interesting for us to work with them.Interviewer: Is this based on a revenue share model?Richard: Yes.Interviewer: Do you also have an affiliate model or something like that?Richard: Not yet, but if you refer a customer to us we can work something out.Interviewer: Tell us a little bit more about your future plans in terms of whether the product is really finished, you’ll never work on it for years, or is there something that you would love to work on in order to create more value for customers?Mike: First of all, it never stops that new shops pop up or new APIs we could connect, so that’s always a thing we can invent time in. I think there is some stuff to do on the front end. We are three technical founders but we are both backhand developers. So it’s not as beautiful as it could be. There is definitely potential, also some pretty normal frontal functionality like comparing charts, stuff like that. We have some technical debts, we know about them, and we know there is stuff we need to do in order to make it really really good. We are working on that, but it’s a bit more time, maybe some ex pertise from the outside. And it’s about atomization of course, we want to automate more stuff. Right now technical debts are there so not everything is 100% automated, and we are currently working on that, on becoming better and faster so that more tasks and can rebuild your data warehouse faster and stuff like that. There is a lot of potential to optimize, but the product itself is usable and is used every day.Interviewer: Imagine, I am a client of a BI analytics software and now you’re pitching me, “Martin, we would like to offer you our software, Wunderdata.” Then I will ask you how hard is it to switch to your product, do I need to change anything, or do I just need to pay the money and that’s it, all the rest will be done, and I have my past data, I have all the APIs working from day one.Richard: The effort on your side would be limited to a few minutes. You just need to connect the data source, but the work on our side is all automated. Then you can start working an d you wouldn’t need to train all your employees on how to use the tool, how to build the report, etc., especially when it comes to more complex KPIs like customer lifetime value, cohort analysis, etc., it’s already there. So you can really implement the tools within a few minutes and start working with it.Interviewer: Let’s talk about how you want to pursue creating the competitive advantage? I totally understand that you have this more specific kind of framework for matching different data sources and creating data of that, which others don’t have, because they only fit the generic model. Is this something that is the core value of your software, or is there something else you would like to develop for creating value to shop owners?Richard: We’ll go even further in automating the whole experience, not only in terms of information and data but also a little bit â€" I can’t go into this too deep â€" but we believe that if you want to implement data driver culture in a com pany it is very, very important that it will to grow more and more, then you need a tool which is super-easy to use, so everyone from the CEO to intern can use it from the first minute. And then, and only then, you will have a data driven culture and you won’t have any presentation meetings of some bullshits storytelling, you will only look at the data and then make the right decisions.Interviewer: What is the typical lifetime of a customer. Assuming I am subscribing to your service, how many months am I typically a user of your service?Richard: Statistically speaking for eternity, because no one’s gone so far. That’s very good. But on the other hand we are pretty good for a startup that launched several months ago.Interviewer: If it keeps like that, that’s awesome.Richard: Definitely, yeah.Interviewer: We always try to share some insights and advice to first-time entrepreneurs, what will be your top one or two advice that you could give to first-time entrepreneurs so they m ake less errors?Richard: One important is not to underestimate the amount of time it takes to close a deal, because on B2C you can test out very very fast a feature or your whole product, but on B2B it can take long. We built a product which is multiple times faster implemented than the current products in the market, but it doesn’t mean that the sales cycle will shorten to the same degree. This is one thing that we learned.Interviewer: Any other lessons in terms of product development?Mike: In general we can say everything takes a bit longer than you think. It’s not only B2B, it’s cycle, it’s everything, raising money, everything you cannot influence directly, you can’t rush it. As soon as you depend on other people, it’s always like you have to wait and they have other stuff to do and it is weeks and months sometimes, so it’s frustrating if you don’t plan for it from the beginning. You think you’re going to do this and this, and that takes a week, and then at the end it’s not like that, as soon you’re not the only one involved. So that’s something we learned the hard way to be honest in the first month, and it’s frustrating sometimes.Interviewer: But right from the start your product was the same product marketed or was there some kind of iterative process where you learnt along the way what the customers really wanted, and how did you approach that?Mike: We built a prototype which worked, which was not perfect but had the basic functionality we wanted to build, and then we brought in first customers to learn from them, and their feedback was very valuable because you don’t see all the stuff they do. We knew the ways to do it, for example, but then some stuff Amorelie did different, like Lesera is more focused on sourcing than Amorelie on marketing, so you can learn from the first customers very much, and you have to really integrate them, and get the feedback fast, and then move fast, and adapt it to them. That was very good.Inte rviewer: Great. Mike and Richard, thank you very much for your time.Mike: Thank you very much.Richard: Thanks.

Frida Kahlo The Inner Workings - 1367 Words

Frida Kahlo: The Inner Workings Frida Kahlo was an artist who saw things in a new light, but most of all she shows us her life through her artwork. She shows us the pain she feels, or how she may feel lonely in very few words. Frida Kahlo lived and died in the same place, in the â€Å"Blue House† at 247 Londres Street in Coyoacà ¡n. Her life was centered on this home, even though she did not live there her entire life she always ended up returning to the place where it all began. Frida Kahlo was born to Guillermo Kahlo and Matilde Calderà ³n y Gonzà ¡lez on July 6, 1907 in Coyoacà ¡n, a small town outside of Mexico City. Frida’s father, Guillermo, was born Carl Wilhelm Kahlo in 1871, in Pforzheim, Germany. At the age of nineteen, Guillermo immigrated to Mexico from Germany. This is where Guillermo met Frida’s mother, Matilde. Kahlo s parents were married soon after the death of Guillermo s first wife, which occurred during the birth of her second child. Although their marriage was quite unhappy, Guillermo and Matilde had four daughters; Kahlo was the third. She had two older half-sisters who were raised in the same household. Kahlo had a difficult relationship with her mother, who was domineering and depressive, but her relationship with her father was affectionate. On September 17, 1925, Kahlo was riding in a bus that collided with a trolley car. She suffered serious injuries as a result of the accident, including a broken spinal column, a broken collarbone, broken ribs,Show MoreRelatedFrida Kahlo : The Inner Workings1624 Words   |  7 Pages Frida Kahlo: The Inner Workings Frida Kahlo was an artist who saw things in a new light, but most of all she shows us her life through her artwork. She shows us the pain she feels, or how she may feel lonely, in very few words. Frida Kahlo lived and died in the same place, in the â€Å"Blue House† at 247 Londres Street in Coyoacà ¡n. Her life was centered on this home, even though she did not live there her entire life she always ended up returning to the place where it all began. Biography FridaRead MoreLove as a Major Muse: Analyzing Frida Kahlos Relationship With Diego Rivera1054 Words   |  4 PagesFrida Kahlo is quoted as saying, I suffered two grave accidents in my life. One in which a streetcar knocked me down. The other accident is Diego, (cited by Botis 1). The love relationship between Frida Kahlo and Diego Rivera is one of the most famous in modern art. Their relationship was tumultuous, which seemed to be a good recipe for creativity and artistic self-expression. It is a well-known fact that they had a passionate and stormy relationship, filled with great love and also betrayalsRead MoreThe Disturbing Truth: Frida Kahlos My Dress Hangs There Essay2237 Words   |  9 PagesThe Disturbing Truth: Frida Kahlo’s My Dress Hangs There Art is not always pleasant, but neither is society. Art and society have a reflective relationship with one another. During social, religious, and political controversy, artists such as Frida Kahlo incorporated imagery into their portraits of society which are often disturbing to the viewer. The role of an artist often includes acting as a social critic, to show us aspects of our cultural landscape that are unpleasant. In this manner,Read MoreComparing and Contrasting Famous Artists and their Lives Essay1555 Words   |  7 Pagesforged into his artwork. Max Beckman has a more symbolic style of working and beautifully used black in his images as an outline and colour in perfect equilibrium with the artwork. Francis Bacons work can be extremely haunting and may be too powerful to have just hanging on your wall he is an aesthetically interesting artist whose biographical knowledge is needed for a greater impact when viewing his work. Frida Kahlo Frida was born in 1907 in Mexico City. She got polio was she was six. WhichRead MoreMuseum Of Art1928 Words   |  8 PagesInto the Wilds of Psychoanalysis† where in chapter one, Perversions, where the Poet Salvador Novo affirms his sexual orientation with such â€Å"exhibitionistic candor† but in Almaraz’s case it was different. He did embrace it but it was mostly within his inner circle that they knew that his sexual orientation was of being bisexual. The reason being is that due to his Chicanismo he knew that the culture would not embrace and fully accept who he was. Unlike the poet, Salvador Novo, who in the 19th century

Joaquin ‘El Chapo’ Guzman - 1823 Words

The arrest of Joaquin ‘El Chapo’ Guzman was a victorious circumstance for the Mexican government, who have been closing down on his presence for the recent past years. Mexican authorities began taking down high ranked members of the Sinaloa Cartel including two of Guzman’s main associates. On February 22, 2014, the world’s most wanted man had also been captured. Although the biggest drug lord has been captured, the crime and violence left behind cannot be forgotten. Joaquin El Chapo Guzman Loera was born on April 4, 1957 in Sinaloa, Mexico. He was born into a poor family in a rural community. His parents are Emilio Guzman Bustillos and Maria Consuelo Loera Perez. For numerous generations, his family’s legacy lived and died in La†¦show more content†¦In the late 1970’s, Guzman worked under the drug lord Hector â€Å"El Guero† Palma by transporting narcotics near U.S.-Mexico border through aircraft. Although Guzman’s ran k in the cartel was very minimal, he took his job very seriously. For example, if any of his drug shipments were not on schedule, he would kill the smuggler himself usually letting them experience a slow and painful death. Business partners quickly learned that ripping Guzman off or betraying him was not an option. The way Guzman handled business helped him gain popularity. In the 1980’s, the dominant Guadalajara Cartel introduced him to Felix Gallardo, one of Mexico’s high ranked drug lords. Guzman began working for Gallardo as a chauffeur then quickly moved up in the business with the role of coordinating drug shipments from Columbia to Mexico through land, air, and sea. Palma on the other hand delivered his drugs into the United States. Guzman earned himself a lot of respect for his work and began working for Gallardo directly. Throughout the late 70’s and early 80’s, Mexico drug traffickers were the middlemen for Columbian drug trafficking groups. The y would simply transport drugs into the U.S. and receive a fee for each kilogram. At this point Gallardo was the top drug kingpin in Mexico. When Gallardo was arrested, Guzman reportedly lived in Guadalajara, Jalisco. He owned several houses throughoutShow MoreRelatedJoaquin Archivaldo Guzman Loera ( El Chapo1635 Words   |  7 PagesJoaquin Archivaldo Guzman Loera (El Chapo) was born on December 25, 1954 in the community of Badiraguato, Sinaloa, Mexico. His parents were Emilio Guzman Bustilos and Maria Consuelo Loera Perez. He grew up on his father’s cattle ranch with his two younger sisters, Amida and Bernarda, and four younger brothers, Miguel Angel, Aureliano, Arturo and Emilio. It is also known that his father was an opium farmer. Throughout Guzman’s childhood he was often beaten by his father for standing up to him. UsuallyRead MoreDrug Cartels : Mexico And The Brutal War Of Drug Trafficking1299 Words   |  6 Pageswhere it erupted due to an organization of ca rtels known as La Familia. 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No Money, No Honey Free Essays

Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. We will write a custom essay sample on No Money, No Honey or any similar topic only for you Order Now D) Marketing involves satisfying customers’ needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff: 2Page Ref: 2 and 4 2) According to the opening scenario, the Tide marketing team is MOST concerned about which of the following? A) maintaining its brand share B) fostering customers’ emotional connections with their product C) advertising their product’s benefits D) comparing the effectiveness of their product to other brands E) incorporating consumer-generated marketing in the marketing mix Answer: B Diff: 2Page Ref: 2 3) According to management guru Peter Drucker, â€Å"The aim of marketing is to ________. † A) create customer value B) identify customer demands C) make selling unnecessary D) set realistic customer expectations E) sell products Answer: C Diff: 2Page Ref: 5 ) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange. A) Selling B) Advertising C) Bartering D) Marketing E) Negotiating Answer: D Diff: 2Page Ref: 5 5) Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships? A) the first two only B) the first three only C) the first four only D) the last three only E) the last four only Answer: C Diff: 2Page Ref: 5 ) According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy. A) determine how to deliver superior value B) build profitable relationships with customers C) use customer relationship management to create full partnerships with key customers D) understand the marketplace and customer needs and wants E) construct key components of a marketing program Answer: D Diff: 2Page Ref: 5 7) ________ are human needs as shaped by individual personality and culture. A) Needs B) Wants C) Demands D) Values E) Exchanges Answer: B Diff: 2Page Ref: 6 8) When backed by buying power, wants become ________. A) social needs B) demands C) physical needs D) self-esteem needs E) exchanges Answer: B Diff: 1Page Ref: 6 9) What do companies call a set of benefits that they promise to consumers to satisfy their needs? A) market offering B) value proposition C) demand satisfaction D) need proposition E) evoked set Answer: A Diff: 1Page Ref: 6 10) Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? A) selling myopia B) marketing management C) value proposition D) marketing myopia E) the product concept Answer: D Diff: 1Page Ref: 6 11) When marketers set low expectations for a market offering, the biggest risk they run is ________. A) disappointing loyal customers B) decreasing customer satisfaction C) failing to attract enough customers D) failing to understand their customers’ needs E) incorrectly identifying a target market Answer: C Diff: 1Page Ref: 7 12) ________ is the act of obtaining a desired object from someone by offering something in return. A) A value proposition B) Exchange C) Bribery D) Value creation E) Donation Answer: B Diff: 1Page Ref: 7 3) A(n) ________ is the set of actual and potential buyers of a product. A) market B) audience C) group D) segment E) exchange Answer: A Diff: 1Page Ref: 7 14) Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities. A) exchange B) marketing C) management D) production E) customer relationship management Answer: B Diff: 1Page Ref: 7 Objective: 1-2 15) In the case of excess demand, ________ may be required to reduce the number of customers or to shift demand temporarily or permanently. A) marketing B) demarketing C) value marketing D) surplusing E) negotiating Answer: B Diff: 1Page Ref: 9 16) The art and science of choosing target markets and building profitable relationships with them is called ________. A) marketing management B) positioning C) segmentation D) selling E) differentiation Answer: A Diff: 1Page Ref: 8 17) Selecting which segments of a population of customers to serve is called ________. A) market segmentation B) positioning C) customization D) target marketing E) managing the marketing effort Answer: D Diff: 1Page Ref: 8 18) Which of the following is the set of benefits a company promises to deliver the customer to satisfy their needs? A) a money-back guarantee B) low pricing C) good customer service D) a value proposition E) an attribute Answer: D Diff: 1Page Ref: 9 19) Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain? A) production concept B) product concept C) selling concept D) marketing concept E) social marketing concept Answer: A Diff: 2Page Ref: 9 20) The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features. A) product B) production C) customer D) marketing E) promotion Answer: A Diff: 1Page Ref: 10 21) The product concept says that a company should do which of the following? A) improve marketing of its best products B) market only those products with high customer appeal C) focus on the target market and make products that meet those customers’ demands D) focus on making continuous product improvements E) make promoting products the top priority Answer: D Diff: 2Page Ref: 10 22) â€Å"Build a better mousetrap and the world will beat a path to your door† reflects the ________ concept. A) production B) marketing C) selling D) product E) target marketing Answer: D Diff: 2Page Ref: 10 23) Which concept calls for aggressive selling and focuses on generating transactions to obtain profitable sales? A) marketing B) production C) product D) selling E) societal marketing Answer: D Diff: 1Page Ref: 10 24) Which concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do? A) product B) production C) selling D) marketing E) equity Answer: D Diff: 1Page Ref: 10 25) A firm that uses the selling concept takes a(n) ________ approach. A) outside-in B) myopic C) inside-out D) societal E) customer service Answer: C Diff: 2Page Ref: 10 26) Though often criticized, the selling concept is particularly appropriate and effective with which of the following types of products? A) convenience B) shopping C) specialty D) unsought E) demarketed Answer: D Diff: 2Page Ref: 10 27) Customer-driven marketing usually works well when ________ and when customers ________. A) a clear need exists; are difficult to identify B) customers know what they want; are loyal to the brand C) a firm can deliver the goods desired; are thoroughly researched D) a clear need exists; know what they want E) a need exists; don’t know what they want Answer: D Diff: 2Page Ref: 11 28) Marie Ortiz enjoys her work at Futuristic Designs, Inc. Her organization understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future wants and demands. Marie’s firm practices ________ marketing. A) customer-driven B) customer-driving C) relationship D) donor E) social Answer: B Diff: 2Page Ref: 11 29) When customers don’t know what they want or don’t even know what’s possible, the most effective strategy is ________ marketing. A) customer-driven B) customer-driving C) societal D) production E) product Answer: B Diff: 2Page Ref: 11 30) The societal marketing concept seeks to establish a balance between consumer short-run wants and consumer ________. A) short-run costs and profits B) short-run ethics C) long-run welfare D) immediate health E) value propositions Answer: C Diff: 2Page Ref: 11 31) Which concept holds that firms must strive to deliver value to customers in a way that maintains or improves the consumer’s and society’s well-being? A) marketing B) selling C) product D) societal marketing E) equity Answer: D Diff: 1Page Ref: 11 2) The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society’s interests, and ________. A) human welfare B) want satisfaction C) company profits D) short-run wants E) long-term needs Answer: C Diff: 2Page Ref: 11 33) The set of marketing tools a firm uses to implement its marketing strategy is called the ________. A) promotion mix B) product mix C) marketing mix D) TQM E) marketing effort Answer: C Diff: 2Page Ref: 12 34) Of the following, which is the most important concept of modern marketing? A) customer relationship management B) societal marketing C) consumer-generated marketing D) properly trained salespeople E) low prices Answer: A Diff: 2Page Ref: 13 35) Building, keeping, and growing profitable relationships by delivering customer value and satisfaction is called ________. A) customer lifetime value B) customer perceived value C) customer relationship management D) database marketing E) societal marketing Answer: C Diff: 1Page Ref: 13 36) Customer-perceived value is determined by a customer’s ________ of the benefits and costs of a market offering relative to those of competing offers. A) personal assessment B) rational expectations C) accurate assessment D) objective evaluation E) emotional understanding Answer: A Diff: 2Page Ref: 13 37) ________ is defined as the customer’s evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those of competing offers. A) Customer equity B) Customer satisfaction C) Customer evangelism D) Customer-perceived value E) Marketing myopia Answer: D Diff: 1Page Ref: 13 38) Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service? A) satisfied customers B) customer evangelists C) butterflies D) full partners E) social customers Answer: B Diff: 2Page Ref: 13 39) A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a ________. A) frequency marketing program B) basic customer relationship C) club marketing program D) partner relationship management technique E) structural benefit Answer: A Diff: 2Page Ref: 16 40) In which of the following situations has a company most actively turned its consumers into marketing partners? A) American Airlines awards frequent flyer points to returning customers. B) Paige Premium Denim jeans provide a superior quality and a perfect fit. C) iRobot invites enthusiastic Roomba owners to develop and share their own programs and uses for the company’s robotic vacuum. D) Best Buy distinguishes between its best customers, called angels, and its less profitable customers, called demons, stocking merchandise to appeal to separate groups of its angels. E) Toyota develops a marketing presence on social networks and other online communities. Answer: C Diff: 2Page Ref: 14 41) Using customer profitability analysis to weed out unprofitable customers and target winning ones for pampering is referred to as ________. A) customer relationship management B) positioning C) database marketing D) selective relationship management E) marketing myopia Answer: D Diff: 2Page Ref: 17 42) Pete Sanchez, a recent graduate of business school, has a different approach than his marketing manager, who believes in keeping customers at arm’s length and using mass media advertising. Pete knows that today few successful firms still practice true ________ and are instead turning to selective relationship management. A) club marketing B) frequency marketing C) mass marketing D) customer satisfaction E) market segmentation Answer: C Diff: 2Page Ref: 16 3) The Niketown running club that organizes twice weekly evening runs and follow-up meetings in the Nike Store is an example of which of the following? A) a frequency marketing program B) a basic customer relationship C) a club marketing program D) a partner relationship E) a structural benefit provided for top customers Answer: C Diff: 2Page Ref: 18 44) Which of the following has NOT contributed to the deeper, more interactive nature of today’s customer relationships? A) e-mail B) Web sites C) online social networks D) traditional advertising E) video sharing Answer: D Diff: 2Page Ref: 18 AACSB: Use of IT 45) Greater consumer control means that companies must rely more on marketing by ________ than by ________. A) interruption; involvement B) interaction; intrusion C) socialization; information D) producing; selling E) inspiration; competition Answer: B Diff: 2Page Ref: 18 46) To create customer value and build strong customer relationships, marketers know they cannot go it alone; therefore, they practice ________. A) partner relationship management B) database marketing C) attractive Web site design D) customer equity E) consumer-generated marketing Answer: A Diff: 1Page Ref: 19 7) In today’s world, marketing should be done by ________ employees in an organization. A) only marketing B) only marketing, sales, and customer-support C) only sales and technology D) only management and marketing E) all Answer: E Diff: 1Page Ref: 19 48) Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are delivered to final buyers. A) supply chain management B) direct marketing C) partnership relationship marketing D) customized marketing E) equity marketing Answer: A Diff: 2Page Ref: 21 9) Suzie Chan strengthens her company’s connections by treating suppliers of raw materials, vendors, and distributors as partners in delivering customer value. What type of management is she practicing? A) outside partnering B) inside partnering C) marketing D) supply chain E) customer development Answer: D Diff: 2Page Ref: 21 50) The final step in the marketing process is ________. A) capturing value from customers B) creating customer loyalty C) creating customer lifetime value D) understanding the marketplace E) designing a customer-driven marketing strategy Answer: A Diff: 1Page Ref: 21 1) Stew Leonard, the owner of a highly successful regional supermarket chain, reacts adversely to losing a single customer sale. He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he or she remains in the area. Stew Leonard’s concern is an illustration of which of the following? A) share of customer B) market share C) profitability D) customer lifetime value E) market share maintenance Answer: D Diff: 2Page Ref: 22 AACSB: Reflective Thinking 52) Which of the following is an example of consumer-generated marketing? A) Toyota’s presence in online communities B) Nike’s Nike Plus running Web site C) MasterCard’s use of â€Å"Priceless† commercials shot by customers D) Neiman Marcus’s InCircle Rewards program for its best customers E) The Lexus Covenant aimed at creating customer delight Answer: C Diff: 2Page Ref: 20 53) When an airline goes after a â€Å"share of travel† from its customers, it is attempting to increase ________. A) customer lifetime value B) share of customer C) total customer spending D) customer satisfaction E) customer ownership Answer: B Diff: 2Page Ref: 22 54) ________ is one of the best ways to increase share of customer. A) Targeting new customers B) Using bait and switch C) Cross-selling D) Relationship selling E) Partnership marketing Answer: C Diff: 2Page Ref: 22 55) Amazon. com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other items. Based on previous purchase history, the company recommends related CDs, books, videos, or other products that might interest a customer. This most directly helps Amazon. com capture a greater ________. A) customer lifetime value B) share of customer C) profit margin D) share of market E) customer equity Answer: B Diff: 2Page Ref: 23 56) Which of the following is the total combined customer lifetime values of all a company’s current and potential customers? A) share of customer B) customer lifetime value C) customer equity D) profitability E) share of market Answer: C Diff: 2Page Ref: 23 57) The ultimate aim of customer relationship management is to produce ________. A) customer equity B) market share C) sales volume D) a reliable database E) higher profit margins Answer: A Diff: 3Page Ref: 23 58) A potentially highly profitable, short-term customer is a ________. A) true friend B) butterfly C) stranger D) barnacle E) true believer Answer: B Diff: 2Page Ref: 24 59) Customers can be classified into four relationship groups, according to their profitability and projected loyalty. Which type of customers have the highest profit potential and strong loyalty? A) barnacles B) strangers C) butterflies D) true friends E) big fish Answer: D Diff: 2Page Ref: 24 60) Which of the following statements about the Internet is most accurate? A) Companies are cautiously using the Internet to build closer relationships with customers and marketing partners alike. B) After the dot-com meltdown of 2000, fewer consumers are buying products and/or services online. C) The Internet makes it easy for consumers to view, interact with, and create marketing content. D) Consumer e-commerce looks promising, but business-to-business e-commerce is declining. E) Web 2. 0 involves a less balanced approach to online marketing than the original dot-com boom did. Answer: C Diff: 2Page Ref: 26 61) Today almost every company, small and large, is affected in some way by which of the following? A) the societal marketing concept B) not-for-profit marketing C) global competition D) customer-generated marketing E) caring capitalism Answer: C Diff: 2Page Ref: 26 62) Governmental agencies are becoming more involved in marketing as the years pass. When a local government advertises keeping the area’s streams and water supply cleaner, it is involved in ________. A) green marketing B) social marketing campaigns C) demarketing D) environmental marketing E) partnership marketing Answer: B Diff: 2Page Ref: 29 63) Briefly compare and contrast the concepts of needs, wants, and demands, giving an example of each. Discuss how these concepts relate to marketing practices. Answer: Human needs are states of felt deprivation. Needs are part of the human make-up; they are not created by external forces. Humans have a basic physical need for food, clothing, warmth, and safety; a basic social need for belonging and affection; and a basic individual need for knowledge and self-expression. Unlike needs, wants are not innate; instead, wants are needs shaped by culture, society, and individual personality. For example, an American needs food but wants a Big Mac and a soft drink. An American with ten dollars needs food, wants a Big Mac and soft drink, and demands lunch at McDonalds. Wants become demands when they are backed by consumers’ buying power. Marketers conduct extensive research to understand customers’ wants and demands. They then attempt to fulfill customers’ wants and demands through their market offerings. Diff: 2Page Ref: 6 64) In a short essay, explain how and why marketers go beyond selling a product or service to create brand experiences. Answer: Sellers are most effective when they focus more on the benefits and experiences produced by their products and services than on the specific products and services themselves. Smart marketers focus on creating a brand experience, incorporating several products and services for their customers. By doing so, marketers hope to increase customer satisfaction, creating a body of customers who will repeatedly purchase their market offerings and recommend those offerings to friends. Diff: 2Page Ref: 7 65) Compare the selling and marketing concepts, listing the key components of each philosophy. Answer: The selling concept reflects an inside-out philosophy, while the marketing concept takes an outside-in perspective. The selling concept is typically practiced when an organization is marketing products or services that buyers do not normally think of purchasing, such as insurance or blood donation. Aggressive selling focuses on creating sales transactions rather than on building long-term relationships with customers, with the aim of selling what the company makes rather than making what the customer wants. The marketing concept, on the other hand, is based upon identifying the needs and wants of target markets and then satisfying those needs and wants better than competitors do. In contrast to the selling concept, marketing focuses on the customer, not the product, as the path to profits. Diff: 2Page Ref: 10 66) Briefly explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept. Answer: According to this concept, firms will succeed if they take underlying consumer needs and society’s well being into account over the long term. A pure marketing concept can damage consumers’ long-run welfare by focusing exclusively on satisfying consumers’ short-run wants. Over a long period of time, this too-narrow focus can be damaging to the company. In setting their marketing strategies, marketers today need to balance company profits, consumer wants, and society’s interests. Johnson Johnson is an example of a company that has successfully implemented the societal marketing concept. The organization stresses honesty, integrity, and putting people before profits, an ethic that helped Johnson Johnson quickly address and recover from the poisonous tampering of Tylenol capsules in 1982. Diff: 2Page Ref: 11 67) Explain why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight. Answer: Customer satisfaction cannot be taken for granted. Because brand loyalty is dependent upon strong customer satisfaction, companies strive to retain, satisfy, and even delight current customers. Firms create customer delight by promising only what they can deliver and then delivering more than what they promised. They also create emotional relationships with key customers. Delighted customers make repeated purchases and become customers for life. More importantly, they also essentially become an unpaid sales force for the firm as â€Å"customer evangelists† who tell other potential customers about their positive experiences with the product. Diff: 1Page Ref: 13 68) In a short essay, discuss the challenges and advantages that new communication technologies have created for marketers. Answer: Through the Internet and related technologies, people can now interact in direct and surprisingly personal ways with large groups of others, from neighbors within a local community to people across the world. With communication technologies such as e-mail, blogs, Web sites, online communities, and online social networks, today’s marketers incorporate interactive approaches that help build targeted, two-way customer relationships. Marketers can create deeper consumer involvement and a sense of community surrounding a brand, making a brand a meaningful part of consumers’ conversations and lives. However, while new communication tools create relationship-building opportunities for marketers, they also create challenges. They give consumers a greater voice, and therefore greater power and control in the marketplace. Today’s consumers have more information about brands than ever before, and they have a wealth of platforms for airing and sharing their brand views with other consumers. This benefits companies when views of its products are positive, but can be damaging when customers share stories of negative experiences with a company’s products. Diff: 2Page Ref: 18 69) Define customer equity and explain how a company can increase it. Answer: Customer equity is the sum of the lifetime values of all a company’s current and potential customers. Customer equity is dependent upon customer loyalty from a firm’s profitable customers. Because customer equity is a reflection of a company’s future, companies must manage it carefully, viewing customers as assets that need to be maximized. To increase customer equity, companies should work to delight their customers and establish full relationships with their most profitable customers. Diff: 1Page Ref: 23 70) Explain how the Internet has transformed the way in which we do business today. Answer: The Internet links individuals and businesses of all types to each other. The Internet allows firms access to exciting new marketspaces. The Internet has spawned an entirely new breed of â€Å"click only† companies–the â€Å"dot-coms. † The post-Internet frenzy of the late 1990s has introduced companies that are both savvy and face promising futures. These companies use a set of new Web technologies to reach customers, including blogs (web logs), vlogs (video-based logs), and social networking sites. â€Å"Brick-and-mortar† companies of the past are now â€Å"click-and-mortar† companies, with online presences aimed at attracting new customers and strengthening bonds with current customers. Approximately 65% of American Internet users now shop online, making a Web presence a necessity for any organization. Diff: 1Page Ref: 26 71) Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months. Greg’s want now has become a(n) ________. A) need B) necessity C) demand D) exchange E) transaction Answer: C Diff: 1Page Ref: 6 72) To avoid traffic gridlock in large metro areas, a community might use ________ to discourage travelers from driving during peak commuting hours. A) target marketing B) market segmentation C) demarketing D) marketing E) the production concept Answer: C Diff: 1Page Ref: 9 73) Cathy’s Clothes is a small retail chain successfully selling women’s clothing and accessories with a profitable focus on buyers who have relatively modest means. This is an example of ________. A) convenience B) social marketing C) market segmentation D) target marketing E) value packing Answer: D Diff: 2Page Ref: 8 74) Jolene’s firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing their future funeral needs, and she must somehow first get their attention. Jolene’s firm is most likely practicing the ________. A) production concept B) marketing concept C) selling concept D) relationship concept E) societal marketing concept Answer: C Diff: 2Page Ref: 10 75) Henry Ford’s philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This reflects the ________ concept. A) product B) production C) selling D) marketing E) societal marketing Answer: B Diff: 2Page Ref: 9 76) Railroads were once operated based on the thinking that users wanted trains rather than transportation, overlooking the challenge of other modes of transportation. This reflects the ________ concept. A) product B) production C) selling D) marketing E) societal marketing Answer: A Diff: 3Page Ref: 10 77) Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ philosophy. A) marketing concept B) product concept C) production concept D) societal marketing concept E) selling concept Answer: D Diff: 1Page Ref: 11 78) Members of the sales team at Dekko International visit only prospective customers who purchase a minimum of $50,000 of insulated wire per year. Dekko is using ________. A) selective relationship management B) a frequency marketing program C) a club marketing program D) demarketing E) a value proposition Answer: A Diff: 2Page Ref: 17 9) You have just taken a new position in an organization and you’re learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction. Your manager is concerned with which one of the following? A) database manage ment B) Web site hits C) the societal marketing concept D) partner relationship management E) customer relationship management Answer: E Diff: 1Page Ref: 13 0) Tommy Gray attempts to deliver customer satisfaction every day in his Audio Expressions installation business. He is a smart operator who knows that the key to this goal is to match ________ with ________. A) company performance; competition B) company performance; competitive prices C) relationship building; performance tools D) company performance; unique products E) customer expectations; company performance Answer: E Diff: 2Page Ref: 13 81) Shania works hard to foster an emotional relationship between her Internet customers and the beauty products and services that she and her staff sell. By promoting a company culture that values exceptional value and service, Shania aims to create ________ by going beyond the expected. A) customer delight B) customer satisfaction C) customer value D) customer equity E) customer involvement Answer: A Diff: 1Page Ref: 13 82) You are an assistant marketing director for a firm in a market with many low-margin customers. What type of relationship would it be most profitable for you to develop with these customers? A) full partnerships B) basic relationships C) basic partnerships D) club programs E) selective relationships Answer: B Diff: 2Page Ref: 16 3) Elisandra, a marketing manager at a regional chain restaurant, has decided to sponsor a contest calling for customers to create commercials for the restaurant. Winning entries will be posted on the organization’s home page. Elisandra’s plan is an example of ________. A) consumer-generated marketing B) partner relationship management C) customer lifetime value D) community d evelopment around a brand E) selective relationship management Answer: A Diff: 2Page Ref: 19 84) Afia, a team leader in charge of customer relationship management, is planning strategies for improving the profitability of her firm’s least rofitable but loyal customers. She is also examining methods for â€Å"firing† customers in this group who cannot be made profitable. To which of the following customer relationship groups do these customers belong? A) butterflies B) true friends C) strangers D) barnacles E) short-term customers Answer: D Diff: 2Page Ref: 24 85) A church targeting different demographic groups to increase attendance is an example of ________. A) for-profit marketing B) not-for-profit marketing C) societal marketing D) customer evangelism E) caring capitalism Answer: B Diff: 2Page Ref: 28 6) Ben Jerry’s challenges all stakeholders, including employees, top management, and even ice cream scoopers in their stores, to consider individual and commun ity welfare in their day-to-day decisions. Actions such as this by companies seizing the opportunity to do well by doing good reflects ________. A) environmentalism B) social responsibility C) profit marketing D) partnership management E) myopia Answer: B Diff: 1Page Ref: 27 Refer to the scenario below to answer the following questions. Carol Veldt, owner of Seagull Terrace, watched her investment grow from a small, seaside motel to a thriving year-round resort in just a few years. Atop a bluff overlooking the Maine coast, Seagull Terrace had attracted thousands of visits during the summer months, but then faced a tremendous downturn in business during the winter months. â€Å"But, given the industry in the nearby towns, very little year-round competition, and our close proximity to Portland,† Carol added, â€Å"I couldn’t understand why seasonality had to hit Seagull Terrace so hard! † So Carol spent her first winter devising a new marketing plan. She put together a promotional package designed to attract business travelers year-round. Carol’s plan, then, involved a seasonal promotional gimmick? o be implemented from early winter to late spring–that would attract the same numbers as the large summer crowd. Her idea worked! During her second winter, Carol greeted numerous business travelers–both satisfied repeat guests as well as new guests who had been snagged by her promotional appeals. â€Å"We still have a long way to go,† Carol admitted. â€Å"Our delicatessen offers delicious entrees, but we’d like to expand that. We provide health club privileges off-site, but we’d like to eventually provide our own. These are goals I hope to achieve in a few years. Our first project, however, included a renovation of our guest rooms and I’m quite proud of the results. † Carol then added, â€Å"Actually there are so many possibilities! With an indoor pool area, I will eventually offer weekend get-aways throughout winter. † 87) Which of the following groups is specifically part of Seagull Terrace’s target market? A) seasonal business travelers B) young families C) retirees D) summer campers E) athletes Answer: A Diff: 1Page Ref: 8 88) Carol Veldt’s use of â€Å"promotional gimmicks† is an example of the ________ concept. A) selling B) marketing C) product D) production E) societal marketing Answer: A Diff: 2Page Ref: 10 89) Renovations of the guest rooms at the Seagull Terrace and plans to add an indoor pool area are examples of the ________ concept. A) selling B) marketing C) product D) production E) societal marketing Answer: C Diff: 2Page Ref: 10 90) Carol Veldt has decided to ask selected guests to participate in an extensive survey about their experience at Seagull Terrace and about their most desired amenities and vacation experiences. By implementing the suggestions she receives from guests, Carol would be following the ________ concept. A) production B) product C) selling D) marketing E) societal Answer: D Diff: 2Page Ref: 10 91) What should sellers consider if they wish to avoid marketing myopia? Answer: Sellers should consider the particular benefits and experiences desired by their customers, and not just pay attention to the specific products they offer. Diff: 1Page Ref: 6 92) You are a manufacturer of tents, sleeping bags, and outdoor cooking equipment. How might you go about creating brand experiences for your customers? Answer: Such manufacturers should focus on the benefits enjoyed through the use of their products-access to the great outdoors, shared family experiences, and relived memories of the consumer’s youth. Diff: 1Page Ref: 7 93) Think about suppliers and other marketing partners. A modern marketing system relies on profitable relationships all along the way. How might Wal-Mart rely on their marketing partners in order to offer low prices? Answer: Wal-Mart must rely on suppliers that will provide merchandise at low costs, a low-cost and efficient distribution system, an accurate and efficient customer relationship database system, and a strong partnership with each of the members of its supply chain. Diff: 1Page Ref: 8 4) The marketing team at Bead Beautiful, a line of jewelry targeted at pre-teenage girls, is meeting to formulate the products’ value proposition. What should team members consider as they define a value proposition for Bead Beautiful? Answer: In considering Bead Beautiful’s value proposition, the marketing team should identify the benefits and values the company promises to deliver to customers to satisfy their needs. The value proposition should differenti ate Bead Beautiful from other similar products, answering the customer’s question â€Å"Why should I buy this brand rather than a competitor’s? Diff: 2Page Ref: 9 95) Company X carries organizational and office supplies and follows the selling concept. Explain how Company X may lose sight of customer relationships with their marketing orientation. Answer: The company’s aim is to sell its supplies rather than make what the market wants; such a strategy creates sales transactions but not long-term relationships. The company’s likely faulty assumption is that customers who are persuaded to buy the product will like it or that they will buy the product again even if they weren’t really initially satisfied. Company X will not foster customer loyalty with this approach. Diff: 2Page Ref: 10 96) Explain why electronics and pharmaceuticals manufacturers may use customer-driving marketing. Answer: In such industries, consumers do not know exactly what new products are available; therefore, consumers rely on such firms to tell them what they need. Diff: 2Page Ref: 11 97) What determines whether sellers create basic relationships or full partnerships with customers? Answer: The type of relationship a seller seeks to create with its customers is dependent on the number of customers and their profitability. A company with many low-margin customers develops basic relationships; a company with just a few high-margin customers invests resources to create full partnerships. Diff: 1Page Ref: 16 98) How can a marketer increase â€Å"share of customer†? Answer: The marketer can offer greater variety to customers; in addition, the marketer can train employees to cross-sell and up-sell in order to market more products and services to existing customers. Diff: 2Page Ref: 22-23 99) Explain what marketers can expect from individuals in the customer relationship group classified as â€Å"butterflies. Answer: â€Å"Butterflies† are profitable but not loyal. Marketers should enjoy this type of customer â€Å"for the moment† because they soon flutter off. Marketers should create profitable and satisfying transactions with â€Å"butterflies,† then cease investing in them until the next time around. Marketers can expect transactions with butterflies when conditions are optima l for the customer, but they should not expect butterflies to become loyal customers. Diff: 2Page Ref: 24 AACSB: Analytic Skills Skill: Application Objective: 1-4 100) Able works in the marketing department of an international company. In what ways might Able use modern technologies to conduct market research in order to learn more about and better serve his company’s customers? Answer: Able could use videoconferencing to monitor customer focus groups discussing the company’s products and services in various locations. Able could use online data services to learn more about the needs and wants of his customers, or he could create a customer database for the company to target individual customers with tailored offers. Diff: 2Page Ref: 25 101) In what ways might even a local retailer find itself touched by global competition? Answer: A local retailer might have global suppliers and customers. The retailer’s goods may come from abroad, or components of those goods may be produced or assembled abroad. In addition, a local retailer may also sell goods over the Internet to international customers. Diff: 1Page Ref: 27 102) How is marketing being applied in the not-for-profit sector? Answer: Firms in the not-for-profit sector use marketing to enhance their images, to encourage donor marketing to attract memberships and donors, and to design social marketing campaigns to encourage specific causes. Diff: 2Page Ref: 28 -THE END- How to cite No Money, No Honey, Essay examples

Public Speaking Beneficial to All free essay sample

As a junior in high school, I decided to give public speaking a try. I entered a contest on March 1, 2010 at the local Rotary Club, titled the â€Å"4-Way Test Speech Contest†. I took first place in the contest and then competed at the Regional level. This experience opened doors for me. I joined Toastmasters Club in Yreka, California. I have given five speeches in the club so far, and have just begun evaluating experienced speakers. I will be giving my next speech shortly and will also present my 2011 Rotary speech. The club focuses on learning valuable speaking and leadership skills, and I feel that I am soaking in information for life. There is even an award that I plan to receive, called the Distinguished Toastmaster (DTM), which is a high honor that takes more than a year to complete. For example, a speech evaluation counts towards the leadership track, and giving a speech goes towards the communication track. We will write a custom essay sample on Public Speaking: Beneficial to All or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The leadership and communication tracks are the major goals towards receiving the DTM. Additionally, the club encourages improvisational speaking (called Table Topics), and all the club members participate in this activity. With my background in speech over several areas, I feel like a confident public speaker and know this will be a great communication tool for my future. Communication is going to be important for me, as I am planning on becoming a journalist and/or editor of a paper or magazine. I will need to be able to speak to anyone in the field, as well as experts and other leaders who I will be obtaining information from. My leadership in Toastmasters has made a difference in my life, and possibly the lives of others. For myself, I am gaining specialized knowledge as I attend each Toastmasters meeting. I am learning how to organize information and listen to people in the community with respect. Acquaintances have congratulated, encouraged and asked questions about public speaking, and I would recommend Toastmasters without reserve to anyone. It is undoubtedly a club that demands integrity, vitality and a willingness to work. Speech is a skill that I believe is necessary in life. A true leader knows that communication is of the utmost importance—without it, compromises and solutions cannot be reached. One day I hope to be a strong leader, and my skills learned in Toastmasters will most certainly help me reach that goal.